GoWest digital billboards offer dynamic and flexible advertising options. They capture attention with bright, high-resolution displays, allowing your ads to be shown in rotation. According to a Canadian study, digital billboards have a recall rate of 83%. We also allow for real-time updates, making them ideal for time-sensitive promotions.

GoWest digital billboards boast a high ROI due to their visibility and ability to target a broad audience. A study by Nielsen found that 75% of people recalled seeing a digital billboard in the past month, and 55% were able to recall the specific message. Additionally, businesses have reported an average increase in sales of 32% after using digital billboard advertising.

Yes, your digital billboard performance can be tracked through various metrics such as impressions and engagement rates. Tools like mobile location data can measure the number of people who pass by the billboard and how long they spend in the vicinity. This data provides valuable insights into the effectiveness of your ad campaign. Your social and website analytics will increase when you have a digital billboard campaign.

The cost of digital billboards with GoWest start at $99 for the week upwards of $429 for the week, it varies based on duration, and the number of impressions. We’ll work with you and your budget to get the best results. On average, digital billboard ads can range from $1,200 to $15,000 per month. However, the investment often pays off, with studies showing that out-of-home advertising delivers a return on investment. If we design your ad it’s only $60.

The best part, one of the major advantages of GoWest digital billboards is the flexibility we offer. You can change your ads as often as needed, sometimes even multiple times a day. This is particularly useful for running time-sensitive promotions, flash sales, or seasonal campaigns. No additional costs.

Any type of business can benefit from GoWest digital billboards. For instance, studies have reported up to a 25% increase in foot traffic when using digital billboard ads to promote daily specials or events.

Digital billboards are more environmentally friendly than traditional billboards because they eliminate the need for physical materials like vinyl and paper. Additionally, GoWest digital billboards use energy-efficient LED technology.

To ensure your ad stands out, use high-contrast colors, bold fonts, and keep the message concise. Incorporate a clear call-to-action and use eye-catching visuals. Simple, bold designs are the most effective, with messages that can be read in under 6 seconds being the most impactful.

Your duration on a digital billboard ad campaign will vary widely based on your goals. Best practice is minimum 1 week but can run for months. Short-term campaigns are ideal for events and promotions, while long-term campaigns help build brand awareness and reinforce messaging over time. With GoWest you can have multiple campaigns running at the same time, we’ll program the ads to run when you want them too. Example brand awareness of your store/service and hiring new staff at the same time.

To get started, contact Curtis to discuss your advertising goals and budget. We will help you choose the best locations, design your ad, and schedule your campaign. Our team will also provide insights and recommendations to ensure your campaign is successful.